by Paige Donner
Neal's Yard Remedies, the UK-based natural remedies, skincare, bodycare and now makeup line, feels that the Tree is a perfect symbol of beauty: The roots represent our health/inner beauty, and the outer blossomings of gorgeous leaves, fruits and flowers are symbols of our outward beauty. That's the logic behind their logo.
So when they moved into developing their makeup line, after several years of careful thought and reflection, they knew that mineral makeup was the direction to go in. However, based as they are on holistic and organic remedies masquerading as personal care products and skincare, they wanted nothing to do with the common additives found in many of the mineral-based makeups on store shelves today. One good example is talc and talcum powder. Believe it or not, many "mineral" makeup lines today use these as fillers to round out their color-based mineral makeup lines. But never NYR!
White Tea (Powder)
So what NYR did before ever launching their makeup line in any of their 42 U.K. stores (70 boutiques worldwide) was to do a fair bit of research focused around white tea and white tea powder.
"Color That Cares"
Neal's Yard Remedies, the UK-based natural remedies, skincare, bodycare and now makeup line, feels that the Tree is a perfect symbol of beauty: The roots represent our health/inner beauty, and the outer blossomings of gorgeous leaves, fruits and flowers are symbols of our outward beauty. That's the logic behind their logo.
So when they moved into developing their makeup line, after several years of careful thought and reflection, they knew that mineral makeup was the direction to go in. However, based as they are on holistic and organic remedies masquerading as personal care products and skincare, they wanted nothing to do with the common additives found in many of the mineral-based makeups on store shelves today. One good example is talc and talcum powder. Believe it or not, many "mineral" makeup lines today use these as fillers to round out their color-based mineral makeup lines. But never NYR!
White Tea (Powder)
So what NYR did before ever launching their makeup line in any of their 42 U.K. stores (70 boutiques worldwide) was to do a fair bit of research focused around white tea and white tea powder.
"Color That Cares"
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